PIXY

PIXY

An interactive campaign website featuring an AR-based lip filter to promote PIXY's new lip vinyl collection.

Role

Lead Developer

Year

2025

Deliverable

Interactive Campaign Website
AR Lip Filter Feature

Tech Stack

Next.jsTailwind CSSMediaPipe FaceMesh

Overview

I developed this interactive campaign website to promote PIXY's new lip vinyl collection. The project focused on engaging users through immersive web experiences directly in the browser.


Augmented Reality Integration

The centerpiece of this application is an AR-based lip filter. I implemented this using MediaPipe FaceMesh to provide high-fidelity face tracking and virtual try-on capabilities without requiring users to download a separate app.


Technical Implementation

To ensure high performance and a responsive design, the web app was built using Next.js as the core framework and Tailwind CSS for styling.