
PIXY
An interactive campaign website featuring an AR-based lip filter to promote PIXY's new lip vinyl collection.
Role
Lead Developer
Year
2025
Deliverable
Interactive Campaign Website
AR Lip Filter Feature
Website
Tech Stack
Next.jsTailwind CSSMediaPipe FaceMesh
Overview
I developed this interactive campaign website to promote PIXY's new lip vinyl collection. The project focused on engaging users through immersive web experiences directly in the browser.
Augmented Reality Integration
The centerpiece of this application is an AR-based lip filter. I implemented this using MediaPipe FaceMesh to provide high-fidelity face tracking and virtual try-on capabilities without requiring users to download a separate app.
Technical Implementation
To ensure high performance and a responsive design, the web app was built using Next.js as the core framework and Tailwind CSS for styling.