Arketipe
Co-founded a digital transformation consulting firm specializing in end-to-end product development. Focusing on the "sweet spot" of product creation by integrating Business, UX, and Technology.
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Overview
Arketipe is a digital product consultancy I co-founded with the mission to solve problems that really matter. We exist to elevate businesses by identifying and executing the right digital solutions, ranging from MVP development to complex system dashboards.
"We aim for the sweet spot of product creation—providing the 3 essential elements to reach that ideal product: Business, Experience, and Technology."
The Pragma-Tech Approach
As the Co-founder and Software Development Consultant, I serve as the "pragma-tech" lead. My role focuses on solving complex business problems through practical, efficient lines of code. I collaborate closely with my co-founders—Agha (Product Management) and Randi (UX Design)—to ensure we save clients time and money by finding the best yet most feasible technical solutions.
Services & Expertise
We support clients through the entire product lifecycle, utilizing frameworks like Agile and Waterfall depending on the project needs. Our core service pillars include:
- Discovery: Problem identification, market research, and insights gathering.
- UX Discovery: User research, competitor benchmarking, and journey mapping.
- Digital Product Creation: End-to-end development of Web Apps, Mobile Apps, and responsive sites.
- Assessment & Coaching: Conducting UX/Tech audits and providing specialized coaching for internal software development teams.